Pixels on Rent ?

This is going on my mind from a long time.

I get many many inquiries from advertisers. Not all of them turn into customers though.

One of the enquiries suggested that I give pixels on rent rather than a one time cost which covers 5 years. This was on my mind anyway.

Very shortly, as soon as I get some time, I'm going to turn my pricing model into a rental one. It simply makes more sense.

Guys who enquire with me are the ones who have launched a new online business or a website targetted towards Indian people. They are generally small companies or students studying in university or just pure first time enterpreneurs. Obviously, they don't have a huge budget for advertising to be spent on Rediff or Indiatimes. So, they are bound to look around for affordable alternatives.

In an earnest attempt, http://www.lakhpatipage.com wants to become that alternative.

Renting would make the pricing more affordable and would also provide an exit path quickly. Suppose I rent 100 pixels for Rs 10 per month, for an advertiser to put up a decently conspicous ad would only need Rs 40 per month. This suddenly makes pixel advertising affordable to even college students who are on a short budget !

Now, if they see that they are getting sufficient number of hits on to their sites through http://www.lakhpatipage.com they can continue renting pixels. If they don't see any value, they can drop it and move on looking for other alternatives of advertising.

With this pixel advertising just gets more affordable and more flexible.

Very shortly I'm launching the change of pricing plans for renting pixels. Stay tuned till then.